Summer Bridal Show
2008 Booth Information, Agreement & Application

The Summer Bridal Show will be held at The Florist at Allisonville Nursery on Sunday, June 1, 2008 from 3-7 p.m. Enjoy "An Afternoon in the Gardens" while networking & showcasing your company's products and services during this upscale bridal event.

Location: Allisonville Nursery 11405 Allisonville Rd. Fishers, IN 46038

Show Concept & Past Success: Our goal is to provide wedding professionals with an option to participate in a smaller, more intimate bridal show where one-on-one attention can be given to each bride in order to make the show more profitable for the participants and more personalized for the attendees. One of the participants booked eight weddings from just one of our events and we’ve heard of many other success stories from other participants of the past three shows as well. The last three bridal shows have brought in between 100-200 bridal leads at each show (approx. 200-400 guests in attendance) and exposed the participating vendors to new friendships and networking opportunities among the other businesses participating in the event. Many of our previous show participants have been so successful with this approach that a lot of them participate in our shows every year now. (Our last show had a long waiting list of vendors who wanted to get in!) We know the booths will sell out quickly again so they will be reserved on a first come, first served basis. Since we have very limited space, we will have to turn away many businesses who want to participate if they wait too long to register so don't delay, reserve your booth space today!

Fee: $250 for new participants, $200 for any company who has previously participated in at least one of our bridal shows. (We also have a limited number of prime indoor spaces available for $350 if you MUST have an indoor booth for this show, no discounts are available for indoor spaces) We are also offering double booths for this show. The price for an outdoor double booth would be $500 for new participants, $400 for any company who has previously participated in at least one of our bridal shows or $700 if your company would like an indoor double booth. Once your application is received and reviewed, you will be e-mailed an invoice to officially reserve your booth space. You will not be guaranteed a space until we have confirmed that your category is still available and until your invoice is paid. You may pay via debit or credit card online via Paypal to confirm your reservation.

Fee Includes: Approximately 8x8ft. outdoor (under a tent) booth space, 6 foot skirted table, 2 chairs, electricity, networking, bridal leads, VIP buffet & beverages. Double booths will have two 6 foot skirted tables placed side-by-side and up to 4 chairs available in the space provided. Vendors are required to bring their own extension cords (at least 20 ft in length) if they need the electricity available to them. All participants will also be listed and linked to the Summer Bridal Show website for additional exposure.

Limited Competition: Only three wedding professionals per category are allowed into this show, with the exception of the sponsor's categories and catering. Up to four caterers will be allowed into the Summer Bridal Show to accommodate food and beverage needs of the attendees. The florist, photography & honeymoon/destination wedding categories are filled exclusively by the sponsors of the event.

Set-up: Sunday, June 1, 2008 set up is between 9 a.m. – 2 p.m. Everyone must be done setting up their booth by 2 p.m. We invite you to enjoy the VIP buffet in our hospitality room as you network with fellow wedding professionals from 2-3 p.m., the show will promptly begin at 3:00 and end at 7:00. Allisonville Nursery is equipped with standard electricity for each booth at no additional fee and has easy side loading access for a smooth load-in & load-out process. After loading in, please move your vehicle to the south lot behind Auto Zone to allow for plenty of parking, the parking lot will be full of brides! There will be police security directing traffic again on Allisonville Road at the entrance to the Nursery.

Signage: Each wedding professional is required to bring their own signage. Allisonville Nursery is allowing signage to be hung, suctioned to the glass in the pavilion or placed on your own easel, depending on your personal preference and booth location.

Website: All businesses are required to link their website to our Summer Bridal Show website to ensure additional exposure and success of the show! www.summerbridalshow.com. Brides will be able to receive more information about the show on our website, view a gallery of images from previous events and even RSVP online. To place a banner link from our website to yours, see the "Vendors" page of the website for the HTML code to give to your website designer.

Marketing & Media Information: In the weeks and months leading up to the event, invitations & mass e-mails will be sent out to brides in order to create awareness, drive traffic to the website and remind them about the show. The show sponsors will be distributing postcard style invitations that you can hand out to brides at your place of business or mail out before the bridal show. (100 postcards will be mailed to each vendor) Our previous shows have also gained exposure from the Indy Star. We will be sending out press releases again to try to gain media attention of this event as well. Also, the first 50 brides each hour to attend the show will receive a gift bag full of coupons, gift cards and other wedding related goodies. This helps us keep a steady flow of traffic throughout the entire event.

Leads: Brides will be required to register when they arrive, vendors will receive a leads list via e-mail within 2 weeks of the event. This list will include all of the brides who registered for the show that day AND all of the brides who RSVP’d from the website prior to the show, even if they were unable to attend. We encourage you to utilize this leads list! Vendors who follow-up with brides have had an even greater response and have booked more events from our shows.

Mandatory gift bag donations: Each wedding professional that participates in the show is required to donate an item for the bridal gift bags. This ensures that each bride will receive something from you, even if you are unable to talk to her personally and it helps increase your chance of working with her for her wedding. We will need 200 items from you at least 2 weeks prior to the event so that we may begin stuffing the bags. Items that have been donated in the past include: gift cards, coupons, product samples, etc.

By signing the 2008 Booth Information, Agreement & Application form, Participants agree to abide by all of the above requirements as well as the terms and conditions listed below:
  • Participant agrees to be present and at their booth during all hours of the show on June 1, 2008 and to be set up by 2 p.m.
  • Under no circumstances can any Participant tear down before 7 p.m. on June 1, 2008. If a Participant tears down early, they will not receive the leads list and will be charged a $300 early tear down fee.
  • The Agreement is not valid until Participant’s fee ($350 for a prime indoor booth, $250 for an outdoor booth under the tent or $200 for an outdoor booth under the tent for our previous show participants) is paid in full. Your category will still be open to other booth reservations until your invoice is paid. (Even if your application has been accepted)
  • Participants will not be listed or linked to the website until all paperwork and fees are received.
  • All applications and fees must be received no later than May 11, 2008 to be considered for show participation.
  • Participant agrees not to share booth space with any other companies during the show.
  • Participant agrees not to share their leads list with any other companies after the show.
  • Noise level must be kept to a minimum for maximum enjoyment of all attendees and participants. (DJs/bands – please keep in mind that the event will be an upscale bridal event and your music needs to reflect that)
  • If you are a caterer or a hotel with catering services, you must provide samples of your catering services for the show in order to showcase your talent to brides and fellow wedding professionals. (We are anticipating 200-400 guests again)
  • The location of your booth space will be determined by Allisonville Nursery.
  • This Agreement can not be terminated once submitted and all fees are non-refundable once paid. If a Participant is unable to attend the show after committing to attend, they will forfeit all fees paid and not receive the leads list.
  • Participant agrees to pay a service fee of $25 for any returned checks for insufficient funds.
  • Participant agrees not to hold Allisonville Nursery and/or any other Sponsors, Participants, Staff or attendees of the Summer Bridal Show liable for any damage (property, personal or otherwise) caused before, during or after the event.
In order to be able to participate in future shows, you must be able to abide by these rules.



Company Name:
Address:
City:
State:
Zip:
Phone:
Fax:
Email:
Which page of your website will be linked to the Summer Bridal Show website?
Would you like a single booth or double booth?
Would you like an outdoor booth or an indoor booth?
Since we have very limited space indoors for this show, would you still like to participate if we are unable to accommodate your request for an indoor booth (if applicable)?
Do you need electricity for your booth?
Do you need chairs for your booth?
If So, How Many
What item(s) will you be donating for the bridal gift bags? (All vendors are required to donate in order to participate in the show) Some examples of items donated at the last shows were: gift cards for the vendor’s product or service, coupons, wedding favors, sample sized products like perfumes and lotions, free package upgrades, etc. We will need 200 items for the 200 gift bags at least 2 weeks prior to the event.
If you are a caterer or a hotel with catering services, you are required to provide samples of your catering services for the show in order to showcase your talent to brides and fellow wedding professionals. (We are anticipating 200-400 guests again). If your company falls in this category, what do you plan on bringing to the show?

Note, you must agree to the terms above to register for the show