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Summer Bridal Show
2008 Booth Information, Agreement & Application
The Summer Bridal Show will be held at The Florist at Allisonville Nursery on Sunday, June 1, 2008 from 3-7 p.m. Enjoy "An Afternoon in the Gardens" while networking & showcasing your company's products and services during this upscale bridal event.
Location: Allisonville Nursery 11405 Allisonville Rd. Fishers, IN 46038
Show Concept & Past Success: Our goal is to provide wedding
professionals with an option to participate in a smaller, more intimate bridal show where
one-on-one attention can be given to each bride in order to make the show more profitable
for the participants and more personalized for the attendees. One of the participants
booked eight weddings from just one of our events and we’ve heard of many other success
stories from other participants of the past three shows as well. The last three bridal
shows have brought in between 100-200 bridal leads at each show (approx. 200-400 guests
in attendance) and exposed the participating vendors to new friendships and networking
opportunities among the other businesses participating in the event. Many of our previous
show participants have been so successful with this approach that a lot of them participate
in our shows every year now. (Our last show had a long waiting list of vendors who wanted
to get in!) We know the booths will sell out quickly again so they will be reserved on a
first come, first served basis. Since we have very limited space, we will have to turn
away many businesses who want to participate if they wait too long to register so don't
delay, reserve your booth space today!
Fee: $250 for new participants, $200 for any company who
has previously participated in at least one of our bridal shows. (We also have a limited
number of prime indoor spaces available for $350 if you MUST have an indoor booth for this
show, no discounts are available for indoor spaces) We are also offering double booths for
this show. The price for an outdoor double booth would be $500 for new participants, $400
for any company who has previously participated in at least one of our bridal shows or
$700 if your company would like an indoor double booth. Once your application is received
and reviewed, you will be e-mailed an invoice to officially reserve your booth space. You
will not be guaranteed a space until we have confirmed that your category is still available
and until your invoice is paid. You may pay via debit or credit card online via Paypal to
confirm your reservation.
Fee Includes: Approximately 8x8ft. outdoor (under a tent)
booth space, 6 foot skirted table, 2 chairs, electricity, networking, bridal leads, VIP buffet
& beverages. Double booths will have two 6 foot skirted tables placed side-by-side and up
to 4 chairs available in the space provided. Vendors are required to bring their own
extension cords (at least 20 ft in length) if they need the electricity available to them.
All participants will also be listed and linked to the Summer Bridal Show website for
additional exposure.
Limited Competition: Only three wedding professionals
per category are allowed into this show, with the exception of the sponsor's categories
and catering. Up to four caterers will be allowed into the Summer Bridal Show to
accommodate food and beverage needs of the attendees. The florist, photography &
honeymoon/destination wedding categories are filled exclusively by the sponsors of the
event.
Set-up: Sunday, June 1, 2008 set up is between 9 a.m. –
2 p.m. Everyone must be done setting up their booth by 2 p.m. We invite you to enjoy the
VIP buffet in our hospitality room as you network with fellow wedding professionals from
2-3 p.m., the show will promptly begin at 3:00 and end at 7:00. Allisonville Nursery is
equipped with standard electricity for each booth at no additional fee and has easy side
loading access for a smooth load-in & load-out process. After loading in, please move
your vehicle to the south lot behind Auto Zone to allow for plenty of parking, the parking
lot will be full of brides! There will be police security directing traffic again on
Allisonville Road at the entrance to the Nursery.
Signage: Each wedding professional is required to bring
their own signage. Allisonville Nursery is allowing signage to be hung, suctioned to
the glass in the pavilion or placed on your own easel, depending on your personal preference
and booth location.
Website: All businesses are required to link their website
to our Summer Bridal Show website to ensure additional exposure and success of the show!
www.summerbridalshow.com. Brides will be able to receive more information about the show
on our website, view a gallery of images from previous events and even RSVP online. To
place a banner link from our website to yours, see the "Vendors" page of the website for
the HTML code to give to your website designer.
Marketing & Media Information: In the weeks and months
leading up to the event, invitations & mass e-mails will be sent out to brides in order
to create awareness, drive traffic to the website and remind them about the show. The show
sponsors will be distributing postcard style invitations that you can hand out to brides at
your place of business or mail out before the bridal show. (100 postcards will be mailed to
each vendor) Our previous shows have also gained exposure from the Indy Star. We will be
sending out press releases again to try to gain media attention of this event as well. Also,
the first 50 brides each hour to attend the show will receive a gift bag full of coupons,
gift cards and other wedding related goodies. This helps us keep a steady flow of traffic
throughout the entire event.
Leads: Brides will be required to register when they arrive,
vendors will receive a leads list via e-mail within 2 weeks of the event. This list will
include all of the brides who registered for the show that day AND all of the brides who
RSVP’d from the website prior to the show, even if they were unable to attend. We encourage
you to utilize this leads list! Vendors who follow-up with brides have had an even greater
response and have booked more events from our shows.
Mandatory gift bag donations: Each wedding professional
that participates in the show is required to donate an item for the bridal gift bags. This
ensures that each bride will receive something from you, even if you are unable to talk to
her personally and it helps increase your chance of working with her for her wedding. We
will need 200 items from you at least 2 weeks prior to the event so that we may begin
stuffing the bags. Items that have been donated in the past include: gift cards, coupons,
product samples, etc.
By signing the 2008 Booth Information, Agreement & Application form, Participants agree to
abide by all of the above requirements as well as the terms and conditions listed below:
- Participant agrees to be present and at their booth during all hours of the show on
June 1, 2008 and to be set up by 2 p.m.
- Under no circumstances can any Participant tear down before 7 p.m. on June 1, 2008. If
a Participant tears down early, they will not receive the leads list and will be charged a
$300 early tear down fee.
- The Agreement is not valid until Participant’s fee ($350 for a prime indoor booth,
$250 for an outdoor booth under the tent or $200 for an outdoor booth under the tent for our
previous show participants) is paid in full. Your category will still be open to other booth
reservations until your invoice is paid. (Even if your application has been accepted)
- Participants will not be listed or linked to the website until all paperwork and fees
are received.
- All applications and fees must be received no later than May 11, 2008 to be considered
for show participation.
- Participant agrees not to share booth space with any other companies during the
show.
- Participant agrees not to share their leads list with any other companies after
the show.
- Noise level must be kept to a minimum for maximum enjoyment of all attendees and
participants. (DJs/bands – please keep in mind that the event will be an upscale bridal
event and your music needs to reflect that)
- If you are a caterer or a hotel with catering services, you must provide samples of
your catering services for the show in order to showcase your talent to brides and fellow
wedding professionals. (We are anticipating 200-400 guests again)
- The location of your booth space will be determined by Allisonville Nursery.
- This Agreement can not be terminated once submitted and all fees are non-refundable
once paid. If a Participant is unable to attend the show after committing to attend,
they will forfeit all fees paid and not receive the leads list.
- Participant agrees to pay a service fee of $25 for any returned checks for
insufficient funds.
- Participant agrees not to hold Allisonville Nursery and/or any other Sponsors,
Participants, Staff or attendees of the Summer Bridal Show liable for any damage
(property, personal or otherwise) caused before, during or after the event.
In order to be able to participate in future shows, you must be able to abide by these rules.
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